First step to parepare a good presentation is powerpoint presentation. Usually, people benefits from powerpoint presentation while they are presenting something. Prepare your powerpoint but do not forget, keep it enough not so long not so short.

2. Avoid text based slides

Most people, especially university student, prepare a good text and pasted it to powerpoint slides. Just try to imagine yourself as a participant, what do you see? You probably see a little image or not and full of text. This is not good for participants, because they can not read all text even they can see because somebody talk at the same time and if they can not see it is worse than first situation.

3. Put impresssive and also remindering images for flash

Instead of putting full text based slides, make it interesting for everyone. Do not make bored participants, do not get yourself into trouble. Full of text means also you may lost wherever you are and if you can’t follow the line you may be probably confused. In this case there would be a lot of silence moments betweeen each slides. For instance, you have just 3 slides and you will present the company’s logo, suggest for a better one. To give examples put a few global great awarded logos in first slide, put your current logo with some signs address negative features of it and last put both together. You may add some reminderin words like “good color” to underscore when the time is come. So you can use your visual imagination to remember words what will you say and impress also participants.

4. Be confident

Many people fed up at the begining. Why do we say ourselves that we can not succeed even we have to do? Be logical, think reasonable, what is the real problem? We call it lack of confidence. The simpliest way of thinking is that: if someone did it, also you can do! Simple, clear and realistic. Humankind is donated with amazing abilities, just believe yourself and act with confidence. You have the power inside.

5. Read additional materials

If you do all steps, you are not ready yet. Those are your guns, but if you do not have bullets you can not fire. You have to have knowledge about a subject you present. If you don’t make a research even a little bit, participants may come upon you. That would be disruptive for anybody. So, try to understand main frame, have an idea about what you present at least google it. But do not forget that, every information you get grom the internet may not be correct, so be sure about your resource also.

6. Never read from a slide or a note

We all knıow that kind of people. When instructors, teachers at school, university or managers in business life want a presentation about something, we face that people who always stand in front of a crowd and start to read from a slide or a note. Even if he has an awesome presentation, it is not good moreover repellent. So what do you do? Remember, other steps. Put a remindering good high quality image, put a remindering word or title near it, just look sometimes at the present and turn participants, start to present. Professionals call it visual memory, discover it.

7. Take your time and use it efficient

Take your time, do not be so quick to finish early or do not last it so long unnecessarily. You need to arrange it well as it must be. You can see if you look at participants while you are presenting whether they are bored or getting more enthusiastic. Sometimes you may have to finish earlier than you think or keep lasting it more than you think. You need to feel it, do not ask how, you will understand when the time is come. Professionals call also this as time management.

8. Gain participants’ support

Think like your listeners, participants. Everybody get bored in time during a presentation. Research show that each people has a different focus time but absolutely it has a limit. So, to keep it under control, you need to take your participants’ support. You could prevent your participants from getting bored. And how you should do it? You need to take their attraction. Some target groups available to ask questions like in universities, schools or situations suitable for more informal relations while some others not like business groups or interview presentations you could use your feelings in those kind of professional moments. For instance, if you present an idea to your manager, implement all the steps but also follow your participants, look at them feel them. If you feel the manager is getting bored, you should skip boring or uninportant parts of presentation quickly and undercore the strong part of your presentation.

9. Make people feel that you are aware and among them

Most intstructors are robots for participants at least they may think like that. Unfortunately, participants may be prejudice before come to presentation. To break that kind of taboos you need to make them feel like you are a person just like them. Not every environments but for many. It commonly may sound sympathetic for participants. Try to read their mind, in each step we suggest you to understand participants but do not forget your focus is presentation, do not exaggerate and exert with people.

10. Take attention, finish well

Last but not least, make your final like a star. When you finish it, nobody should ask a question himself such as what was the point in that presentation. Do not ask for comments or do not force your participants to make a comment it may be disruptive for somebody. If it is awesome, they do say it. Just thank everybody for listening after you finish. However, do not forget that, in many interviews some people may prefer not to say even if you are perfect. In fact, you may think you are not chosen after an interview presentation; but you understand at last you were perfect. Be cool, relax, self-confident and just focus your presentation; the rest would come itself. Follow our Business Life category to improve yourself. Good luck!

Image is taken from: http://bestprezi.com/img/mainImage.jpg

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What is Strategic Management ?

Strategic Management consists of two words strategy and management. Strategy represents a word means a policy, a way to be lead, a long-term plan. We may call each decisions as one of strategy, and more we may say strategy is not used just in business. And we cannot describe management without strategy word. Because management is take the lead in a topic by decisions as a part of strategy.

We would have described strategic management by describing strategy and management words separately. And if we get them together as a whole,  we may see the importance of strategic management and we may have the power to lead, to gain and more even what we need especially in business area.

Where Do We Use Strategic Management ?

Organizations try to be leader in the market for the sake of their selves.  They always aim to gain more protect their current profit. Sometimes to protect current profit, to make it higher or to protect organization’s ranking in the market all the organizations need a strategy to be managed by their managers.

A lot of managers owe their success in their field to strategic management. Professionals always use that modern methodology to be successful and they succeed when they use it correctly.
Key Concepts for Strategic Management and Organizational Goals

Strategic management is a special method needs attention more than usual and takes time to take it hand as a whole. To understand and execute strategic management very well we need to know all parts of strategic management like what are the key concepts ? What are the stages ?

Key concepts are really important during the process we try to be successful by our strategic management. We may describe them as steps of strategy while we manage in the process.

Goal Setting

First key concept is goal setting in strategic management. Organizations may have some aims like to protect current profit, to make profit higher than current one, to be leader in the market, to protect its current situation in the market or to try to sustainable development.

Goal setting means setting specific targets to meet with them. All organizations aim to have something by taking some decisions in the beginning of their strategic management. To set a goal helps strategic management to be developed. Employees would know what they have to do or what are they doing to reach their goals. Also manager would have known what he has to do to meet with organization’s goal and could do some plans according to those goals.

Organizations could plan what they will do to meet with their goal by strategic decisions such as what they will prepare for advertisement or what kind of policy they will accept to improve their marketing skills.

If we try to give an example for that from beginning till the end, we could take an organization to our hand as an example. Just imagine that organization wants to be successful in its field. Its manager also wants to be successful in their field as an manager, an employee and also as the organization itself. So manager chooses using strategic management as a method to be successful. That manager will set a goal as a first step for his strategy so that he could make organization’s aims clear, employees willing, policy-strategy or way clear to make a plan in the future by taking those goals in hand seriously.

As we see in that example; goal setting helps strategic management’s next steps to make this strategy sustainable in organization’s future. Employees could know what they do and what they have to do, managers would have known their responsibilities so the organization could take the lead in their way stable.

Analysis Strategy Formation

Many academic resources claims that analyzing is first step in strategic management. Making analyzing helps to understand environment clearly.  If an organization has some aims to reach, that organization has to do some researches or analyzes first about environment in the beginning. Especially SWOT analysis is the most important point here in terms of strategic management concepts. As we all know SWOT analysis consists of organization’s strengths (what is the organization’s power), weakness (what is that lack in the organization i.e. skills or something else), Opportunities (while leading the way in strategic management what kind of chances the organization will have or miss), threats (what kind of risks the organization might have while leading the way in strategic management) and more. By that way, the organizations would have known environment, try to make a plan as understand.

You have to plan carefully if you want to use strategic management as a method. And if you want to plan carefully to use strategic management, you have to make some analysis and researches about your environment and all other thinks related your topic first. As you see this is a chain-style but we may say the most important point in the chain.

Forecasting

Forecasting is different than others, because you use them in some terms but you have to use forecasting during the process.

Even if you haven’t made analysis yet, you must predict something could happen and evaluate possibilities you might face during the process.

You set your goal, make some analysis and even you might have planned your way but it hasn’t finished yet. While you’re monitoring the process you have to forecast all the possibilities. You may face some problems or other opportunities. In that case you may need to change your strategy by making another plan or maybe you will make little changes in your plan to change the situation.  Thinking all the possibilities and being ready for all the negative and positive possibilities makes you a good manager so the organization could have its goals more clearly.

Strategic Planning

Planning is to turn theoretical works into practical implementations. In another hand, what kind of a method the organization’s manager will lead (i.e. what kind of resources organization will use, how many employees will be needed, which field of market they think to introduce etc.)

We’re starting to use strategic management slowly. First, we set some goals for our organization and then made some analysis about environment we have and think about. After forecasting we would have calculated some possibilities we may have, now it’s planning turn. By care, making plan and determine the way we will lead helps us in our strategic management process.

Planning is the core of strategic management. Because planning covers all the process and includes all the steps will be. A good plan, a good planning means a good strategy, a good management. It is possible to follow the way without any plans. All organizations and their managers need a plan to understand and make strategy clear in their strategic management process.

Strategy Formation

One of strategic management concept is strategy formation we need to mention about it while we’re discussing. That concept helps to develop some specific  actions in Strategy during the management process.

Strategy Formation is that about making some decisions by considering statistics, analysis made and information had. Manager could address key issues by benefit of this strategy formation to face with problems the organization could face during the whole process. We could say simply it is about the way we decide, the way we work, the way we think.  Through strategy formulation an organization seeks to find ways of maximizing profitability and maintaining a competitive advantage. Of course all organizations aim that first like others all we know what they need (i.e. to survive in the market, to maximize their profit, to protect their current income, to reduce their outcome, to save their money, to invest some developments for their selves and etc.).

All organizations would like to maintain competitive advantage. Aims could be specific but all of them turn around this issue. They take themselves as core of their ideas. It is normal for all organizations, and in that case all the organizations need to care about issues and follow some formulas to solve them correctly. To complete strategic management they need to formulate their strategy.

Strategy Implementation

Implementation is a fateful point in strategic management and also an important concept we need to mention. You could make ready all the concepts from the beginning till here but you cannot implement your strategy unless you don’t actualize that step.

Strategy implementation is putting actual strategy into practice to reach organization’s goals in your management process. We could say that the point is that to gather all the resources you could reach for your organization and to use them to implement your strategies by creating financial programs, analyzing other resources, considering steps would use and developing processes in management.

In short all things you do could be the part of implementation. What you do as you plan or not, what you think according to your goals, what kind of decision you will do in your management process could be your implementation steps.

Implementation also needs to be synchronous as all in organization. Staff should be willing in that process so that manager or organization could meet with goals set in the beginning of the process. Implementation includes real actions, taking a role in the process by making decisions and leading policy with strategy.

Strategy Monitoring

We could call that “the last step in circular strategic management diagram”. When we have a look all the process we have till here; we put some goals in front of us to reach, made analysis to consider environment where we are, forecast about what will happen or what might be happen before, after or even during the process, made plan about steps we will implement, implement formation to formulate our plan and as the last we implement our strategy. Here is turn to monitoring: You must monitoring your all process to be successful. Monitoring means taking all the process under control to interfere and interfere if it is necessary.

By monitoring, organization could change its strategy for a moment during the process it will be need. It’s about action and reaction so organization knows it is right plan or not. Even if it is right plan we might need to make little changes in the plan, or it could be wrong plan and we might need to change the whole plan if it is necessary.

References

Prof. Rushen Chahal (2012), “Concepts and Process of Strategic Management”, 1-20

Publish of “Institute of Management Technology – Centre for Distance Learning, Ghaziabad”, 1

Publish of Horizon, The University of North Carolina at Chapel Hill, “The Strategic Planning Process”
http://horizon.unc.edu/projects/seminars/futuresresearch/strategic.html

Diana Wicks, Demand Media, “Key Concepts for Strategic Management and Organizational Goals” Article in Small Business Chron

Pearce and Robinson, “Strategic Management”, 7th Edition

Image is taken from http://jfstrategic.com/our-services/strategic-management-and-total-business-solutions/ address on January 8th of 2018

All the links and books checked at 26th of May, 2013 as the last time.

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